Design makes information accessible, useful, valuable. Make it beautiful, make it elegant.
Box of Crayons
Contrary to popular belief, looks matter. Clients are more receptive to ideas that are aesthetically pleasing. Don’t be fooled.
It is the metaphorical hammer for every information nail.
When we understand that slide, we’ll have won the war
Image-rich presentations work effectively because pictures appeal to the right hemisphere of the brain—the emotional side.
Design, initially, is knowing how to ask the right questions.
Clutter is a failure of design, not an attribute of information.